by Matt Florio
It has been said that, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”
It’s important to keep this in mind when you’re fundraising because recruiting others and asking for donations is more effective when you keep it simple. This month, I’m suggesting three steps you can utilize to make your event participation more effective, while keeping simplicity in mind.
1. Build Trust
Before asking someone to join your team or donate to your event, be sure you can confidently talk about what the LIVESTRONG Foundation does. It all starts with this phrase: “LIVESTRONG fights to improve the lives of people affected by cancer now.” From there, expand on your favorite program or service that supports the emotional, practical or financial concerns of cancer survivors. This combination of background knowledge on the organization and personal research on our impact will help to earn you teammates and donors
2. Commit to What You Can Control
The three most influential fundraising practices are: 1.) a self-donation 2.) updating your personal page and 3.) sending emails. If you haven’t done ALL of these, you are impacting your potential as a fundraiser and an advocate for the mission. Consider these as testaments of your commitment and the opportunity to bring others along on your fundraising journey.
3. Thank Unconditionally
Every time we engage someone in a conversation about cancer, we are provided the opportunity to talk about LIVESTRONG’s resources and given an opening to share a cancer story. Regardless of whether you acquire a new donation or teammate, be present, share what you know and listen. Then, consider how to thank that person for advancing the cancer conversation and offer additional ways for them to stay involved with your efforts. Follow-up is key and appreciation goes a long way.
So what are your next steps?
Whatever they are, remember: keep it simple.