You’ve Made The Ask, But How Much Will Your Donors Give?


Fundraisers put a lot of work into their campaign: personalizing their fundraising page, sending emails, hosting events and raising awareness.  But if they’re not directing their donors on how much to give, all their hard work may have very little payoff.

Listed below are a few questions to ask yourself, in addition to tips for making sure you’re getting the best donation amount from your supporters.

  • Have you set your goal on your website? Setting a goal or increasing your goal on your fundraising website informs donors of what you are trying to reach.
  • Have you made a gift to yourself?  Donors know that you are passionate about the cause since you’re signed up to take on the event, but making a donation to your own account shows donors that you are also financially invested in the mission.


  • Did you state the amount you want them to give? When asking for a contribution, if possible, give your donors a dollar range or specific amount. This is recommended when you know a person well enough to guess their giving capacity.
  • How far are you from your goal? Breaking down the remainder of your fundraising balance can help donors determine how much to give. If you are $200 away from your goal, informing donors that you need two $50 gifts and two $25 gifts to reach your goal sets them up to make a gift that will help you be successful.
  • If you’re a returning fundraiser, how much did your donors give last year?  If you had donors contribute last year, how much did they give? Ask for the same amount or higher.

Show your donors how their dollars make a difference. Using some of the financial impact statements below can provide supporters with insight as to how their donation helps improve the lives of people affected by cancer now.

Financial impact statements:

  • A donation of $25 can ensure one cancer survivor will receive the LIVESTRONG Guidebook, which provides information and guidance on how to keep track of your cancer experience across the cancer continuum. The guidebook includes helpful tips, worksheets and tools.
  • A donation of $35 can connect someone fighting cancer with a survivor who’s been there.
  • A donation of $75 can send a survivor through a six-week program to help them reclaim their life after treatment.
  • A donation of $200 can provide a client with assistance in understanding their insurance, overturning any denials, appealing any claims and receiving co-pay medication assistance related to their cancer diagnosis or the diagnosis of a loved one.

Use these methods and facts to achieve your fundraising goal and bring your campaign full circle. And remember: always make sure to thank your donors for their contributions shortly after the gift!

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