Fundraising is all about audience and message. Once you figure out who you’re talking to, crafting the message of why you’re raising money will become easier. You will realize that each of your audiences will be motivated to donate by different things. Don’t be afraid to change your ask to pull on the heart strings, play to their practicality, or boost their ego. Fundraisers are adaptable, resourceful, and persistent. Check out the list of “Who to Ask” or follow this easy chart.