Celebrating 15 Years of LIVESTRONG Next Week


In celebration of 15 years of serving and empowering people affected by cancer, the Lance Armstrong Foundation has planned a series of special events in Austin, Oct. 18-21, including a star-studded gala and the Team LIVESTRONG Challenge Austin.

The weekend?s events begin on Thurs., Oct. 18 with Rev, a forum designed to spur action to improve the lives of people affected by cancer thru cutting-edge technologies and ideas. The Foundation partnered with Genentech to bring health care professionals, cancer survivors and advocates together to engage in dialogue, identify goals to fight and defeat the disease, as well as brainstorm the means to achieve those goals. Speakers include Pulitzer Prize-winning author Siddhartha Mukherjee; Dr. Lawrence Shulman, Chief Medical Officer of the Dana-Farber Cancer Institute; Dr. Jack West, cancer physician and founder of Global Resource for Advancing Cancer Education (GRACE); and Ethan Zohn, two-time cancer survivor turned advocate. Topics of discussion will include ideas on data sharing, revolutionizing research, engaging the public in the fight against cancer, collaborative efforts and innovative ways for healthcare providers to better assist in providing care.

On Fri., Oct. 19, the Foundation is hosting 15: An Evening with LIVESTRONG, a star-studded gala at the Austin Convention Center designed to raise funds to support its free navigation services. Participants in the evening?s program include Norah Jones, Stephen Marley, Sean Penn, Ben Stiller and Robin Williams, as well as silent and live auctions. Guests will dine on meals designed and created by ?Top Chefs? Richard Blais, Antonia Lofaso, Paul Qui and Angelo Sosa. Art icon Mister Cartoon will create an art installation live at the event that will be available as part of the auction along with works by Patrick Martinez, Ed Ruscha and Dustin Yellin.

The Foundation has partnered with Nike to serve as a sponsor of the University of Texas?s cancer awareness game against Baylor University on Sat., Oct. 20. In front of more than 100,000 fans at Darrell K Royal-Texas Memorial Stadium, and millions watching on the nationally-televised broadcast by ABC, Nike LIVESTRONG will make a special on-field presentation prior to the start of the second quarter, which will be dedicated as the LIVESTRONG quarter. At the start of the LIVESTRONG quarter, the entire 17,000-seat student section will reveal LIVESTRONG t-shirts created especially for this game by Nike. In addition, the Foundation will have two booths on-site and representatives will be available to speak with fans about the organization?s free services available to anyone affected by cancer and ways to take action in supporting the cancer cause.

On Sun., Oct. 21, the Team LIVESTRONG Challenge will get underway with a monumental cycling event in the heart of downtown Austin. Leaving from the north side of Palmer Events Center on Riverside Drive, nearly 4,000 cyclists will ride 18, 65 or 100 miles, based on their experience and fitness level. Registration is still open and the entry fee for all riders is only $50. For those passionate about fighting cancer, the Foundation offers additional fundraising opportunities while supporting programs and free services for cancer survivors and their loved ones. Keeping with the tradition of all Team LIVESTRONG Challenge events, the Foundation will host a post-event party for riders and spectators. The party is open to the public and will feature local food vendors, Team LIVESTRONG sponsors, an activity area for kids, classes from Black Swan Yoga and a day of free live music with performances by Emily Wolfe, The Black & White Years, Saints of Valory and Tennis presented by local music-driven production company, The Sessions. For more information, visit TeamLIVESTRONG.org.

Visit our website for more information and quotes from Lance Armstrong and Foundation CEO, Doug Ulman.

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