Giordana and LIVESTRONG


Thanks to the support of Giordana and the rest of our Team LIVESTRONG Sponsors, 100% of the funds raised through the Team LIVESTRONG Challenge Series go directly toward our programs and services. To learn more about our sponsors and how they support our mission, visit If you plan to attend a Team LIVESTRONG Challenge in 2012, make sure to stop by the Giordana booth in the Village, meet their team and see some of their custom clothing designs in action!

Since the inaugural Ride for the Roses in 1997, Giordana Cycling Apparel has been a partner of LIVESTRONG in the global fight against cancer. Throughout the LAF?s 15 year history, Giordana has been proud to contribute to LIVESTRONG?s global cancer advocacy, grassroots fundraising, navigation services and survivorship resources. As a proud sponsor of Team LIVESTRONG, Giordana is particularly excited to promote these initiatives within the cycling community.

Within this community, we are equally as committed to offer premium cycling clothing to Team LIVESTRONG participants and LIVESTRONG?s grassroots fundraisers. Every year, we are excited about the Team LIVESTRONG Challenge Series, where we are able to hear the stories and meet the fundraisers that inspire LIVESTRONG?s success. Be it 24 Hours of Booty or Cyclists Against Cancer, we offer price savings to LIVESTRONG-affiliated teams. For these teams, we provide an additional 5% discount, allowing riders to receive up to a 20% discount off of normally-priced clothing.

Team Gita

For custom clothing, we offer two options: FULL Custom and NOW Custom. Our Italian-made FULL Custom clothing is best suited for teams that want the most variety of clothing styles, customization and creative design. NOW Custom on the other hand, is optimized for smaller teams. With NOW Custom, we offer short sleeve jerseys with no minimums, unlimited color design and 4-6 week turn-around-times. Between these two options, Giordana offers premium custom apparel for any team or rider.

For 2012 and beyond, Giordana continues to proudly support the initiatives of LIVESTRONG and its fundraisers. We look forward to working with your team this year and please contact our custom clothing specialists at for more information.


  1. elteo79 says:

    Italians does it better! 🙂

  2. Basil Lyberg says:

    Great post on the @livestrong and @gitabike partnership. Gita is a such a STRONG supporter of #24HOB and the cancer fighting community.

  3. Pingback: LIVESTRONG Blog

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