LIVESTRONG Announces $1.5 Million in Support of California’s Prop 29

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Today we announce our largest ever donation to support a state ballot initiative- California’s Proposition 29. We’re supporting for the life-saving initiative with a $1.5 million dollar gift so they can get the word out and urge Californians to VOTE YES on Prop 29. These gifts add to the nearly $1 million already given by ACS CAN and the California Division of the American Cancer Society, and $250,000 donated by the American Lung Association in California, bringing the campaign’s total giving effort to more than $4 million dollars.

Prop 29 will raise the tobacco tax in California by $1 per pack. The money raised will fund cancer research and keep a lot of kids from ever picking up a cigarette. That means Prop 29 has stiff competition from the tobacco industry. Big Tobacco will spend tens of millions of dollars to defeat this measure. Because they don’t care about lives lost to cancer and other tobacco-related diseases. They only care about their profits. So if you’re a California voter, please vote yes on Prop 29.

In California, tobacco usage results in a staggering $9.2 billion in health care expenditures, and is the leading cause of cancer, heart disease and chronic respiratory ailments. But at just 87 cents per pack, California’s tobacco tax is among the lowest in the U.S. With Prop 29, Californians have the opportunity to raise $855 million annually to fund research, education and prevention programs and lead the fight against cancer, heart and lung disease.

Hear about the donation and our support of Prop 29 from our Founder and Chairman, Lance Armstrong. Please visit www.livestrong.org/yeson29 for more information about our involvement in this life-saving initiative and californiansforacure.org for more about the coalition.

Paid for by Yes on 29 – Californians for a Cure, Sponsored by the American Cancer Society California Division, Inc., American Lung Association in California, American Heart Association and Cancer Research Doctors. Major funding by Lance Armstrong Foundation and American Cancer Society California Division, Inc.

9 thoughts on “LIVESTRONG Announces $1.5 Million in Support of California’s Prop 29”

  1. Anonymous says:

    I am a non smoker resident of CA. We do NOT need any more “Props” in this state. It is just another layer of bureaucracy with unintended consequences. I can not believe Livestrong donors want their hard earned donations spent this way.How about tangible help to individuals in their battle with cancer.

    1. LittlSuzi says:

      Absolutely agree! How about making the tobacco companies pay for it instead of the people of the state of California? Oh thats right.. all the politicians that are in their pockets won’t allow that. One more drain on a state that is already on the verge of bankruptcy.

  2. Makate12345 says:

    Tax cigarettes $10 a pack. Or better yet, ban cigarettes altogether. My father, 2 uncles, and 2 aunts all died from cancer from smoking. It is a noxious deadly addiction created by greed and lies.

  3. Prestwould3725 says:

    While not smoking is a good idea, freedom means having to live, or die, with one’s choices. The “threat” of second hand smoke is an unproven hypothesis, despite 10’s if. It 100’s of millions in research. The extortion of “Big Tobacco” and the anti smoking legislation are abuses of government and paving the way for further less altruistic violation of individual sovereignty. We should surrender to government carefully that which was given to us by God.

  4. Justifiedthoughts says:

    Here’s an outstanding slide presentation that summarizes what Prop 29 is all about, with references to LIvestrong’s donation as well as that of Phillip Morris. Spread the word! http://bit.ly/Prop29

  5. NOT TO A NEW AGENCY!!! says:

    Listen eveyone – I am a smoker, and willing to have this law passed, but NOT AT THE EXPENSE OF CREATING ANOTHER GOVERMENT AGENCY!!

    WHY CAN’T THE FUNDS BE USED WITHOUT CREATING A GOVERNMENT AGENCY WHO WILL END UP SPENDING MORE ON SALARY AND PERKS THAT ACTUALLY EDUCATING AND DOING RESEARCH – WE ALL HEAR NO MORE THAN 2%, BUT AT THE AMOUNT OF MONEY THE AX WILL RAISE, THAT IS CLOSE TO $100 TO $150 MILLION DOLLARS.

    1. LIVESTRONG says:

      The statute is very clear. Only 2% of funds taken in can be used in expenses. Your math is incorrect. 2% is $15 million, not 150 million. We have a similar state initiative in Texas that has been incredibly efficient and beneficial to the state. Check out CPRIT: http://www.cprit.state.tx.us.

  6. Littlsuzi says:

    I would like to know if Mr Armstrong is a registered voter in California? I think if your going to oppose or promote a state tax you should live on that state. I could have sworn he was a Texan? And I would also like to hear your response to the fact that most the ads I’ve seen against prop 29 are sponsored by Howard Jarvis and other taxpayer advocacy groups who like most of us actual Californians and tired of our government taxing us every time someone sneezes. And your claim that we have the lowest tobacco tax is absurd.. more than 20 states have cheaper tobacco products than California.. PLUS the fact that Californians pay more in every other type of tax (i.e. personal, property, gas, etc) than most other states and one can hardly wonder that some of us are not thrilled with the idea of adding yet another.

  7. LIVESTRONG says:

    LIVESTRONG is an international organization that is involved in state, federal and international policy efforts. Reducing the impact of tobacco on society is one of our major concerns. Tobacco is a major cause of cancer and we support efforts to keep kids away from tobacco and fund cancer prevention and research initiatives. Prop 29 does both of these things. The people of California deserve better. They deserve to live.

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