Today we announce our largest ever donation to support a state ballot initiative- California’s Proposition 29. We’re supporting for the life-saving initiative with a $1.5 million dollar gift so they can get the word out and urge Californians to VOTE YES on Prop 29. These gifts add to the nearly $1 million already given by ACS CAN and the California Division of the American Cancer Society, and $250,000 donated by the American Lung Association in California, bringing the campaign?s total giving effort to more than $4 million dollars.
Prop 29 will raise the tobacco tax in California by $1 per pack. The money raised will fund cancer research and keep a lot of kids from ever picking up a cigarette. That means Prop 29 has stiff competition from the tobacco industry. Big Tobacco will spend tens of millions of dollars to defeat this measure. Because they don?t care about lives lost to cancer and other tobacco-related diseases. They only care about their profits. So if you?re a California voter, please vote yes on Prop 29.
In California, tobacco usage results in a staggering $9.2 billion in health care expenditures, and is the leading cause of cancer, heart disease and chronic respiratory ailments. But at just 87 cents per pack, California?s tobacco tax is among the lowest in the U.S. With Prop 29, Californians have the opportunity to raise $855 million annually to fund research, education and prevention programs and lead the fight against cancer, heart and lung disease.
Hear about the donation and our support of Prop 29 from our Founder and Chairman, Lance Armstrong. Please visit www.livestrong.org/yeson29 for more information about our involvement in this life-saving initiative and californiansforacure.org for more about the coalition.
Paid for by Yes on 29 – Californians for a Cure, Sponsored by the American Cancer Society California Division, Inc., American Lung Association in California, American Heart Association and Cancer Research Doctors. Major funding by Lance Armstrong Foundation and American Cancer Society California Division, Inc.