The Wristband and Beyond

May 19, 2011 by Brooke McMillan

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LIVESTRONG is about people. It’s about the people fighting cancer, their family, friends neighbors and colleagues. It’s about helping them to find the strength within to push through the hard times.

In 2004 the wristband entered the world and changed the way people talked about cancer. There have been more than 80 million distributed to date. That’s 80 million people that wear the band and 80 million that know there is more behind it than a piece of silicone. It’s a symbol of hope.