First Ever Partner Brand Summit
by Brooke McMillan
Over the past few years our corporate partners have allowed us to extend our reach and raise funds for our mission. Wearing or using a LIVESTRONG branded product can help us extend our reach and amplify our voice world-wide. Through these dedicated partnerships we’ve been able to raise millions for and raise awareness of the 28 million globally affected by cancer.
In the spirit of partnership, LIVESTRONG hosted our first ever Partner Brand Summit on Thursday and Friday. CMO’s and Product Developers from our licensing partners met to collaborate and brainstorm ways to activate their constituents and employees around our mission. The partners include:
- American Century Investments
- Demand Media
- FRS
- Giro
- Johnson Health Tech
- Nike
- Oakley
- RadioShack
- Spot On Media
- thinksport
- Trek Bikes
Thursday evening we held a dinner for our partners where they were able to meet and get to know each other. Friday was spent sharing an update of our initiatives and the history of how LIVESTRONG came to be.
With a small and powerful portfolio of brands licensing our name, this was a great way to create collaboration. Thanks to all that attended this summit. We appreciate your support and dedication to our mission. For more information regarding our corporate partners, please visit www.livestrong.org/shop. We encourage you to consider these companies during your holiday shopping. Funds generated through these partnerships help to support our foundation’s efforts.
