LIVESTRONG is expanding its outreach to the Hispanic/Latino community through promotion of its free Spanish-language resources — LIVESTRONG.org/espanol and LIVESTRONG SurvivorCare. LIVESTRONG aims to provide more support to a wider number of Hispanics/Latinos affected by cancer and those closest to them through increased visibility or access to the most common places people go for information: the internet, cellular devices and media outlets.
The Latino population, which represents a mosaic of cultures, is the fastest growing population in the United States at an estimated 50 million. By 2050, the population is projected to skyrocket to more than 132 million, accounting for nearly one-third of the United States’ total population. Cancer is the second leading cause of death among Hispanics and cancer rates for Latinos are projected to increase by 142% by 2030 compared to 45% for the overall U.S. cancer incidence. LIVESTRONG set out for the crossroads of culture and health in an effort to close the gap in the health disparities for Latinos diagnosed with cancer.
LIVESTRONG is delighted to have Latina telenovela actress and breast cancer survivor Lorena Rojas assist in its outreach to the Hispanic/Latino community as a LIVESTRONG Global Envoy. Rojas is currently featured on the cover of LIVESTRONG Quarterly, has penned an editorial that will run in 80 Hispanic newspapers around the country and recorded radio advertisements that will air on Latino stations nationwide.
“I am honored to accept this challenging and rewarding assignment. I can’t think of any other issue more important to me right now than empowering Latino cancer survivors around the world to fight this disease,” said Rojas.
Rojas, a native of Mexico, resides in Miami, Florida. She is proud to now find herself in a new starring role: as cancer advocate. She’s on a mission to help save as many lives as possible.
Mira Lorena en español: