Nike has always been known for its innovative campaigns and out of the box ideas. This one is no different. Nike unveiled the LIVESTRONG Chalk Bot on the streets of France.
What is a chalk bot?
We have clearance to write on many stages of the Tour. The Nike team is hard at work to get tomorrow’s stages 6 & 7 in Spain.
To send a message, text ?LIVESTRONG,? followed by your message, to 36453 from the US or 31001 in France, or send a message online.