President Obama signed the Family Smoking Prevention and Tobacco Control Act into law on Monday bringing tobacco products under control of the Federal Drug Administration. We are very proud to have been a part of this historic legislation. The law focuses on the marketing of cigarettes to youth. Studies show 90 percent of smokers began on or before their 18th birthday and that tobacco companies deliberately target youth in their advertising. Below are highlights of the new law furnished by the Office of the White House Press Secretary.

Obama Signs the Family Smoking Prevention and Tobacco Control Act
The law bans candy-flavored cigarettes: By October 2009, cigarettes will be prohibited from having candy, fruit, and spice flavors as their characterizing flavors. Examples of these tobacco products include pineapple and coconut-flavored cigarettes made by R.J. Reynolds called “Kauai Kolada” and a citrus-flavored cigarette called “Twista Lime.”

R.J. Reynolds' Flavored Tobacco Products
The Law Requires a Full Disclosure of Ingredients and Additives By January 2010, tobacco manufacturers and importers will submit information to FDA in their possession about ingredients and additives in tobacco products, a description of the nicotine content and delivery, and the health consequences of tobacco products.

Photo Courtesy of Reno County Tobacco Use Prevention Coalition
Youth-Focused Marketing Must Stop By April 2010, FDA will issue the agency’s 1996 regulation aimed at reducing young people’s access to tobacco products and curbing the appeal of tobacco to the young. When the regulation becomes effective, a number of measures will take effect, including:
Tobacco manufacturers may no longer sponsor sporting, athletic, and entertainment events using tobacco product brand names and logos;
Tobacco manufacturers may no longer sell or give away clothing or other items which bear the brand name or logo of a tobacco product; and
Tobacco manufacturers will no longer be able to distribute free samples of cigarettes, and free samples of smokeless tobacco will be allowed only in adult-only facilities.

Cowboy Gear from Marlboro-Items to Buy With Marlboro Miles
Prohibiting Other Marketing Measures Misleading Consumers By July 2010, tobacco manufacturers may no longer use the terms “light,” “low,” and “mild” on tobacco products.

Courtesy of www.cartoonstock.com
New Warning Labels By July 2011, warning labels for cigarettes and smokeless tobacco products will be revised and strengthened. Warnings will comprise the top 50 percent of the front and rear panels of the package. FDA will issue regulations requiring graphics on labels depicting the health risks of smoking.

Canadian Tobacco Warning Label
The Family Smoking Prevention and Tobacco Control Act of 2009 also provides FDA with regulatory authority to regulate marketing and promotion of tobacco products and set performance standards for tobacco products to protect the public health. It is our hope, and the hope of our legislators, that these changes will make a distinct difference in smoking rates among young people. Thank you to everyone that made this new law a reality.
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