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Open Roads

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4 Comments

At the Amgen Tour of California, our friends at Nike handed out packets of yellow chalk to fans with one ask; write notes of support on the pavement. Many wrote Lance well wishes, but many more wrote tributes to people that are living with, have beaten or have lost their life to cancer. This unique show of grassroots support has now been taken to a new level. Nike has decided to continue to hand out the packets of chalk at each of Lance’s races this year and has dubbed the project “Open Roads”. This is a new way everyone can show support for those they love affected by cancer.

Bill Strickland wrote a blog for Bicyling Magazine about his experience of Open Roads at the Amgen Tour of California. Great article!

If you would like to submit a photo of your Open Roads chalk drawing, please do so at Nike’s LIVESTRONG site

Below are pictures sent in from supporters. More are available on our Flickr favorites

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  • Theresa

    Loved the chalk! Thank you.

    Livestrong is written on my driveway.

    Keep the faith!

  • Jim

    Great idea! Unfortunately, they didn’t do this in Santa Rosa during the TOC (too much rain?). Hopefully, next year they will.

    And even though I followed the tour, attended Stage One, and am a cancer patient, I heard nothing about this until now. C’mon, Nike, get the word out!

  • EMILY A.

    VIEWED THE RACE AT THE ROSE BOWL AND LOVED THE CHALK. I HAVE A STICK LEFT AND WILL WRITE AN ’8′ ON THE SIDEWALK IN TWO WEEKS….GO LANCE

    MY NEPHEW IS A SURVIVOR AND ROAD SAN JOSE…GO JOHN

    YELLOW IS MY FIGHTIN COLOR

  • alexis andreff

    It looks like to me a fantastic idea and i I believe that this helps and stimulates many people, i will try to do it in my country…and YELLOW IS MY FIGHTIN COLOR TOO !!!
    thanks /