by Doug Ulman
Well – we are off and running. We just launched the LIVESTRONG Global Campaign in Adelaide. This morning Lance appeared on the only national morning show in Australia – Sunrise.
And then Lance and I spoke at the Royal Adelaide Hospital along with South Australia Premier Mike Rann, Australian Treasurer and cancer survivor Wayne Swan, UICC President Dr. David Hill, Cancer Australia CEO Dr. David Currow, and Dorothy Keefe who heads the Royal Adelaide Hospital Cancer Centre.
We covered a lot of ground including the goals of our campaign, the global burden, and the specific issues of those in Australia. Groups of cancer survivors joined the event by video conference from both Melbourne and Sydney.
The environment was buzzing with excitement and several commitments were made. The most wonderful moment of the event was when Treasurer Swan closed his remarks by saying – I am Wayne. And I LIVESTRONG.
This disease knows no borders or boundaries. And we must all work together to eradicate this disease in our lifetime.
Thanks for your support – again – this is just the beginning of a campaign that will continue for many months until we accomplish our goals of raising awareness of this disease globally, reducing the stigma associated with this disease, and mobilizing people to make commitments at all levels that will cumulatively reduce the burden significantly.